justAd.TV is a startup of a unique technology allowing Pay-TV providers (Cable, IPTV & Satellite) to harness the power of Internet advertising by applying it to non-linear TV experiences. Focused on delivering easily-deployable solutions, its patent-pending technology fits into existing TV provider networks, involves minimal costs and provides quick ROI.

• Ask any viewer what would be his preferred advertising experience and you'll get the same answer - I don't want ads at all.
• Ask any broadcaster what is the best way to monetize TV content and she will say - smart and targeted ads.
• Ask any TV executive what should be the preferred viewing experience for his TV offering and he will say - I will decide.
• Ask any advertising executive what should be the preferred viewing experience for TV ads and she will say - each ad should be treated differently.

There are many reasons that hold back TV advertising. No more. Change is coming.