TV viewing habits are changing rapidly. More and more viewers are shifting towards consuming TV content in a non linear way. Non linear TV applications come in many shapes and forms. The most deployed is the Video on Demand (VOD) and the fastest growing one is the Personal Video Recording (PVR) set-top-boxes. Other time shifting applications include start-over, push VOD and many more.

Every viewer watching TV On-Demand is one less viewer being exposed to ads in the traditional TV spots system. The TV advertising market is already losing billions of dollars each year due to the fast adoption rate of Non Linear TV.

We offer an End-to-End Non linear TV ad system. The system is comprised of a thin STB client interoperable with every digital STB and a TV dedicated Ad server.

Our new ad server goes beyond traditional ad servers and enables the creation of a new TV advertising language. The new ad formats that we offer, embedAds™, allow TV providers and content owners alike to monetize their non linear TV content in a targeted way without degrading the viewer experience.

TV Providers:

1. Monetize your VOD, PVR and other non linear TV products. Our E2E system handles all stakeholders and requires only simple integration with your existing network, thus allowing for a quick and significant revenue stream at very little TCO.
2. Communicate on-screen with your viewer with rich media. With so many internal products and messages at any given time, embedAds™ enable you to interact with your viewers within the viewing experience in a personal and engaging way.
3. Allow your internal/external media department to tap into the vast Internet advertising market.
4. Solution applicable to OTT providers as well.

Broadcasters / Content Owners:

1. Monetize your content sitting in VOD libraries and compensate on PVR ad skipping.
2. Understand more about your audiance, measure exact campaign performance and interact with your viewers.
3. Providing you a smooth transition to multi-screen advertising.
4. Promote your services with targeted, time and context-sensitive messages.

Ad Agencies:

1. Find a new uncharted video inventory to serve your rich media, targeted, measurable and interactive ad campaign.
2. With a single campaign you can target your existing online viewers as well as the folks watching TV at home.
3. Minimize production costs by ustilizing existing Internet banners.
4. CPM, CPC, CPA & Tenancy pricing schemes are supported.

Creative Agencies:

1. Multi Set-Top-Box authoring tool assures portability of ad content across platforms. Need not worry about different STB types.
2. Create content for the TV screen by reusing existing Internet banner resources. Intuitive to any Art Director familiar with Flash / Photoshop. Rich media effects are supported.
3. Preview ads on your PC before final verification on the TV screen.
4. No installation required. All you need is an Internet connection and you are set to go.