Ad Studio is a cloud based, self-service environment where rich media ads are created by using drag and drop widgets, while allowing animation, preview on device, share and publish capabilities.
Creative ideas are endless and every ad is unique, but the building blocks of all ads are the same. We call these building blocks ‘widgets’. Widgets are a component of a graphic interface that enables a user to easily perform a function or access a service. It can be as simple as a Facebook direction and Google maps reference, or a more complex scripting of a 360 image view, a remote control input and many more. By using widgets, not coding, the creation of an impressive powerful ad for multiple screens takes just minutes. The Ad Studio enables the composition of sophisticated ads, while sharing the work with colleagues and publishing the ad in a way that any ad server can serve them to any device.
Everyone has a different ad strategy for their connected device. We offer flexible integration methods to fit your current and future operation needs. Once the integration is done your current ad server will be able to serve rich media ads to the relevant devices.
Display ads:
For display ads no dedicated SDK is needed. The Ad Studio output is compatible with ORMMA / MRAID or HTML ads.
Video ads:
For video ads an SDK is normally needed. We offer a full blown Device SDK that will communicate with your ad server via standard IAB VAST interface. In case you serve video ads today for some connected devices we offer an interactivity plug-in that communicates with your SDK / player in a similar way that the IAB VPAID plug-in works online.
In any scenario, the integration using our Device SDK /plugin takes just a few hours at most.
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